10X Your Hotels Revenue
The only book you’ll need for hotel revenue management, hotel sales, hotel catering sales, hotel front desk sales, hotel social media, and hotel marketing.
This book will give you revenue management strategies, hotel sales action plans, hotel marketing ideas, hotel digital marketing strategies, and even hotel catering strategies. Here you’ll find the one stop shop with revenue generations ideas you never heard of or knew existed. If you are looking to significantly increase hotel revenue for your property, generate sales leads without leaving your desk or you want to finally learn how to increase hotel revenues with simple digital marketing strategies. The Hotel Revenue Bible is the greatest investment you’ll ever make.
Access our free 10X Hotel Revenue Mini Course Now
About The Book
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis.
About The Book
Finally, the book that everyone has been waiting for is here when the hotel industry needs it the most. This type of book has never been written before. The one book that covers everything about hotel revenue including sales, revenue management, front desk sales, food and beverage revenue, catering, digital marketing, social media marketing, internet ads, social media ads, and more.
The Hotel Revenue Bible is the “cure all” for all hotels that are ready to 10x their revenue numbers. This book allows you to increase your revenue with little to no additional expenses. The Hotel Revenue Bible will finally allow you to stop cutting expenses and focus on increasing your real problem and that’s revenue. Learn about:
Hotel Sales – stop parking lot shopping and get free leads from the government for pennies.
Revenue Management – set your rates to resonate with a guest’s mental cerebral so they are subconsciously led to book your hotel using rate psychology.
Hotel Digital Marketing – swipe guests from your competition by being first in-line and first in–time with defensive and offensive digital marketing strategies.
Hotel Social Media Marketing – market to the right audience on social media and track your competitions group business via social media.
Hotel Internet Ads – Run Google, Facebook, and internet ads to expand your reach and reduce your ad spend cost with direct targeting and retargeting campaigns.
Hotel Catering – increase catering sales with special closing techniques you never knew existed.
Hotel F&B Revenue – double your hotel’s restaurant traffic with in-house and local touch marketing.
Hotel Front Desk – make selling upgrades as easy as 1-2-3 and triple your “other income” without increasing cost.
This is the first book that will allow you to understand each department, and how they can work together as one cohesive unit to drive revenue to the topline at a faster pace.
Meet the author
Bruce Jordan is the Managing Partner of Hotel Guest Management
He oversees product development, revenue generation, and marketing. He is a hotel revenue expert and specializes in reviving failing properties and underperforming hotel assets.
Bruce Jordan is former IHG Corporate and has over 20 years of hotel experience working for the top brands and franchises including Wyndham, Marriott, IHG, Hyatt, Hilton, and more. He has managed over 30 hotels and overseen 3 hotel renovations. He has managed over 1 billion dollars in assets and over 300 million dollars in revenue.
Bruce was given the herculean task of saving one of the worst hotels in Kissimmee Florida. A 400-room hotel that was infested with drugs and prostitution and was facing foreclosure. In 5 month, Bruce Jordan turned around the hotel taking it from a 2.8 to a 3.8 review score and taking the revenue numbers from $60,000 and to over $300,000 a month. Saving the hotel from foreclosure. After this impossible rescue, Mr. Jordan was bestowed with the title of “Michael Jordan (MJ) of Hotels”.
He is also the host of the hit hotel competition review show “Hotel Management Do’s and Don’ts”, the Hotel Insider and “True Hotel Leaders” which is one of the top 30 Podcasts for 2021. In addition, Mr. Jordan is one of top 25 Social Media Influencers for 2021, 2022 and 2023. He is also one of the top 50 Most Powerful People in USA Hospitality for 2021, 2022 ,2023 and the 2024 Notable Leaders.
Other Authors
Calvin Tilokee
"Director of Revenue"
“An abundance of creativity married with the analytical skills developed as an experienced Director of Revenue led Calvin to create Revpar Media LLC in 2020.
Revpar Media focuses on helping hospitality businesses take a strategic approach to their social media. Through creative storytelling, Revpar Media helps businesses create authentic engagement with their audience. Authentic engagement is key to building an audience that will convert to paying guests. Calvin has personally built large followings across memes, travel and self-development brands. As someone who is an influencer in his own right, Calvin provides proven methods of growth to Revpar Media’s clients. “
Craig Carbonniere
"Certified Hospitality Digital Marketer"
Craig Carbonniere Jr is a hotel industry veteran and Certified Hospitality Digital Marketer (CHDM). He implements marketing strategies to achieve revenue growth and return on investment (ROI) for his lodging clients. Before becoming an award-winning supplier, he spent a decade managing various hospitality disciplines for Grand Pacific Resorts, Interstate Hotels & Resorts, Starwood Hotels & Resorts, and The Walt Disney Company.
Craig is an accomplished speaker who regularly facilitates digital marketing educational sessions for hospitality associations such as California Hotel & Lodging Association (CH&LA) and AAHOA. He also serves as Vice President of Marketing on the Board of Directors for Hospitality Sales & Marketing Association International (HSMAI).
Craig earned the award as one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization and is a trusted advisor for developing hotel e-commerce strategies.
Deborah Gardener
"Swimming Champion, Author, Consultant & Performance Expert"
Deborah Gardner is a swimming champion, author, consultant & competitive performance expert who is professional trained to transform people that want less resistance and more momentum while working and living in the fast lane. Better known by many Fortune 500 companies as the Pit Bull in a Skirt, Deborah is a highly regarded and in-demand global keynote speaker that successfully brings an explosive high-energy, captivating, engaging and in your face sassy approach. Deborah’s firsthand experience on taking action comes from her exclusive subject on STREAMLINE which profiles her as the best when it comes to researching and delivering her findings to the international stage. Also, Deborah is a popular virtual emcee and conference host that has advised numerous iconic brands such as Walmart, Best Western International, Nike and Assurant.
Deborah’s competitive practice comes from living in the fast lane; being a Marine Brat to growing up in a small 16-foot trailer, a real-life wedding crasher to an Olympic Trial swimmer, a ground-breaking leader as one of the first female broadcasters with CBS Sports, a longtime hospitality (labeled as “The Triple Threat” due to her substantial experience as a supplier, speaker and meeting professional) veteran and now she is the founder and host for the top 15% in the podcast world, HOSPITLITY TODAY LIVE weekly broadcast show while taking special pride in formulating the first-ever International Hospitality Women’s Day.
While Deborah owns several entrepreneurial businesses as a high-impact leader worldwide. Her laundry list of honors includes CNN’s Top 75 Keynote Speaker Worldwide, Meetings Today Magazine Top 20 Meetings Trendsetters, Smart Meetings Magazine’s Top 50 Smart Women Leaders, Meetings Mean Business Ambassador, Fabulous Arizona Magazine’s Fabulous People to Watch, crowned as Mrs. Arizona 2020/2021 and Mrs. America with the American Queen Organization 2021/2022.
Deborah lives in Phoenix, Arizona with her husband and 4-leged her lover boy, Bear.
Doug Kennedy
"Founder and President Of The Kennedy Training Network"
Doug Kennedy, founder and President of the Kennedy Training Network, Inc, based in Davie, FL, has been a fixture on the hotel and lodging industry’s conference circuit for over three decades, having spoken at hundreds of associations, brand, and management company conference events.
Over 40,000 hoteliers have participated in small group training workshops he has presented personally throughout North America and in places like Sao Paulo, Singapore, Kaula Lumpur, Malaysia, Sophia, Bulgaria, Moscow, Russia, Florence, Frankfurt, Milan, and Amsterdam.
Thousands of others worldwide read his monthly training articles in publications such as HotelNewsNow, HotelMarketing.com, Hotel Online, VRM Intel, Hotel News Resource, VRMA Arrivals, Hotelier Maldives, STAAH Blog, and 4Hoteliers.
During his career Doug has founded three companies, starting with Check-Inn Training in 1989, HSA International which he co-founded and operated from 1991-2003, and his current company, Kennedy Training Network (KTN), which he started in 2006.
KTN specializes in training for: Hotel sales, hospitality and guest service staff, front desk, and reservations sales. Training is offered in traditional formats, live virtual webcam training, and online (self-paced) eLearning.
KTN also provides telephone mystery shopping, and remote call scoring assessment of real call recordings.
Halee Whiting
"Creative, Outside-Of-The-Box, Seasoned Hospitality Professional"
Halee Whiting is a creative, outside-of-the-box, seasoned hospitality professional that offers a different perspective on sales, marketing and content creation. She decided to create Hospitality with a Flair because helping hotels is her passion. After an extensive work history with various brands and independent hotels on property and in a remote capacity she knew with that hotels could be serviced and helped better.
The mission of Hospitality with a Flair is to create custom sales approaches for hotels. A one size fits all hotel sales support service does not work for every property. Halee’s approach is to work together with hotel owners to create a service plan with them that will strengthen the hotel’s personal brand, create elevated experiences for the hotel’s guests and increase revenue!
Prior to founding Hospitality with a Flair, Halee has worked in the hospitality industry for 16+ years. She started in housekeeping and at the front desk. From there she soared into Sales & Catering by force in many different managerial roles. Her most recent role prior included being a Regional Director of Sales over a portfolio of up to 13+ hotels from independents to various brands like Hilton, Choice, IHG, Wyndham, GrandStay and Red Lion. Halee also has experience with Casino Hotels, Radisson and Best Western. She has also served as the youngest Hotel Executive Committee Chair for her local CVB and even chaired her own committee that specialized in Travel/Tour/FIT destination sales. When she doesn’t have her hands in hotel work, she is writing for her own travel blog and keeping up with her busy family.
Buy the book
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.